Newman learned to swim before she could walk. As an avid surfer, the ocean and it’s health has always had an important place in her life. She received her degree in Sustainable Development at University of California Santa Barbara and worked in marketing for the first LEED certified student housing project at the school. Her time there solidified her passion to grow communities around events with the environment in mind. She then received her MBA at San Diego State University and pursued a career in the music industry. She has been the digital marketing and creative director for over 10 music festivals a year, including CRSSD Festival and Under the Big Big Sky, building brands from the ground up both online and offline.